property instructions

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By Dwight Estava, on 5 May 2021

Property Instructions - how to use innovation to win more - Prospr

As an estate agent, property instructions are the lifeblood of your business. So it makes sense to do everything you can to help your agency to win more. That’s why we’ve put together this handy guide for you which covers several things you can do right now to increase your chances of winning more instructions. Some of these things you might be doing already, some of them you might never of thought of doing before. So take from the following what is most relevant for you at this time, and think about how you can incorporate the following into your agency. Doing so should lead to greater success for your agency and more won instructions in the future.¬†

Focus on your branding and overall customer service

Your brand is not just your logo and some other superficial visual imagery. It’s an entire collection of customer experiences that you provide. Quite simply the better each one of these experiences for your potential customers, the more likely they are to instruct you.

So make sure that all your staff work as hard as they can to do the very best for your agency across every single touchpoint you have with your prospects and leads. You should formally have very high service standards in place, and have procedures and protocols for ensuring that everyone in your agency follows them stringently at all times.

This applies from the very first instant that a potential customers first interacts with your agency or one of your property listings. And it continues in some instances for many months across many touch points as you continue to nurture potential customers  through to a sale.

Always remember that ultimately, it’s your customers that pay the bills and keep your agency running, so focus on them more than anyone else such as your competitors or what the latest industry guru is saying.

Focus on your overall value rather than the fees you charge to win more property instructions

We all know that many consumers are often focused on which company can provide the cheapest price. This rings true across virtually any industry or sector, and the estate agency business is no exception.

But as an estate agent, there are many ways in which you can add value to your prospects and leads, as they run through the sometimes stressful and overwhelming journey of buying or selling a new property.

So focus on ways in which you can help them more and add real value to them that genuinely helps and assists them on this journey. In many cases, you’re likely to be rewarded with their instruction in return for the added value that you have provided to them.

So should always be thinking about unique little things that you do that most of your competitors don’t. And if you need more ammunition in this area to help you win more instructions – then be pro-active and resourceful in order to get it!

Encourage your prospects and leads to call you to speak with you personally

You certainly don’t need us to tell you that the world of estate agency is extremely competitive. And with so many agents offering the same set of basic features and service offerings – it can be hard to stand out and rise above the rest.

But one key way to do this is by being extremely personable and providing outstanding service and assistance when you get your potential customers on the phone. This is your chance to really shine and make a real connection with the prospect that they’ll remember when they’re making their final decision on which agency to instruct.

So with this in mind, it’s important that you do everything you can to encourage your website visitors and enquirers to get on a phone call with you in order to learn more about how you can help them.

There are many tools and various calls to action that you can use to achieve this. So be sure to investigate everything you have at your disposal here, and implement any relevant tools and resources that are feasible for your agency.

Conclusion regarding property instructions

If you’d like to find out more about how you can drive more property instructions for your agency by being more innovative and creative, then why not schedule a demo with us now. We’ll be happy to offer you some tailored advice and assist in any way that we can.


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